Bruna Hertz - Identidade Visual 
©2024

Uma marca visual forte e consistente que ajuda a atrair e fidelizar clientes, transmitindo profissionalismo e seriedade. Além disso, facilita a comunicação dos valores e da filosofia do serviço, criando uma conexão única com o público.

A strong and consistent visual brand that helps attract and retain clients, conveying professionalism and reliability. Additionally, it facilitates the communication of the service's values and philosophy, creating a unique connection with the audience.


Bruna, e o começo de tudo. Sua paixão pela musculação começou na infância e adolescência e moldou toda a sua vida. Desde cedo, ela se dedicou intensamente à prática, descobrindo rapidamente a beleza dessa profissão que promove saúde e qualidade de vida.

Foi essa paixão que a levou a escolher a educação física como carreira profissional. Iniciou seus estudos na Universidade de Ijuí (UNIJUÍ) e concluiu sua formação na Universidade de Caxias do Sul (UCS). Sempre buscando aperfeiçoamento, realizou diversos cursos na área, com foco em especializações para a prática de musculação.

Bruna is where it all began. Her passion for weight training started during her childhood and teenage years, shaping her entire life. From an early age, she dedicated herself intensely to the practice, quickly discovering the beauty of a profession that promotes health and quality of life.

This passion led her to choose physical education as her professional career. She began her studies at the University of Ijuí (UNIJUÍ) and completed her degree at the University of Caxias do Sul (UCS). Always striving for improvement, she has taken numerous courses in the field, focusing on specializations in weight training.


​​​​​​​The symbolism is represented by the letter "B," embodying the image of a flexed bicep, symbolizing strength. Rendered in italics, the symbol suggests movement and dynamism. A subtle arrow at the upper end indicates progress. Rounded corners add a feminine and approachable touch. This design harmoniously combines modernity, strength, movement, and confidence.


Cyan conveys freshness, vitality, and modernity, associating the brand with renewal and innovation. Black exudes elegance, professionalism, and strength, providing an image of high quality and seriousness. White and a matte black tone were added, and together, these colors create a striking visual contrast, highlighting the brand and effectively communicating the values that Bruna stands for.


Writing | Direction | Photography

Kaew Matias - Designer Gráfico 

©2024 @dsgkaew
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